Mô tả công việc * MISSION STATEMENT: – As the E-commerce Manager, User Growth, the primary mission is to lead and drive user acquisition, engagement, and retention strategies. This role is pivotal in achieving the company’s eCommerce goals by fostering a strong online presence and optimizing user experiences to sustainable user growth. * ROLES: * User Acquisition Strategy: – Develop and execute robust user acquisition strategies, leveraging SEM, SEO, and paid advertising channels to drive website traffic and expand the user base. – Collaborate with external vendors for the effective execution of SEO initiatives, enhancing organic visibility. * Engagement and Retention Initiatives: – Implement initiatives focused on enhancing user engagement, including personalized content strategies, user-centric experiences, and the introduction of loyalty programs. – Collaborate with cross-functional teams to optimize user journeys and ensure a seamless online experience.* Performance Marketing Oversight: – Oversee the management of paid advertising campaigns across various platforms, implementing A/B testing and data-driven optimizations. – Effectively allocate and manage budgets to maximize user growth and achieve performance targets. * Analytics and Reporting: – Utilize analytics tools to monitor key performance indicators (KPIs) related to user growth, engagement, and retention. – Generate regular reports, providing insights and recommendations for continuous improvement. * Collaboration with Internal Teams: – Work collaboratively with internal teams, vendor, including content creators and marketing departments, to align user growth strategies with overall marketing goals. – Provide guidance on user-focused performance improvements to enhance overall satisfaction and conversion rates. * KEY RESULT AREAS: – User Acquisition: – Drive increased user acquisition through strategic SEM, SEO, and paid advertising initiatives. – User Engagement and Retention: – Implement strategies to enhance user engagement and retention, fostering a loyal and growing user base (work with CRM/CDP) – Performance Marketing: – Optimize paid advertising campaigns for maximum user growth and effective budget utilization.
Kinh nghiệm / Kỹ năng chi tiết – University Degree, preferably in Economics, Business Management, or related fields. – Proven experience in E-commerce with a specific focus on user growth, performance marketing, and SEO. – Strong analytical skills and proficiency in using analytics tools. – Up-to-date knowledge of user growth, performance marketing, and SEO best practices and industry trends. – Fluency in English and Vietnamese
Mô tả Loại công việc Nhân viên toàn thời gian Cấp bậc Quản lý / Trưởng phòng Học vấn Cử nhân Giới tính Nam / Nữ Ngành nghề Bán hàng / Kinh doanh , Tiếp thị , Bán lẻ / Bán sỉ
Thông tin liên hệ Tên liên hệ: Mr. Hiền Khu B, Khu đô thị mới An Phú – An Khánh, Phường An Phú , Quận 2 , Hồ Chí Minh , Viet Nam – Please send your application by online, mail or direct to Nhận hồ sơ bằng ngôn ngữ: Tiếng Anh